April 26-28 event aims to educate public on medical equipment options.
- By David Kopf
- Apr 18, 2012
Products & Technology
If your merchandising plan does not include pairing cash products with funded products for display in your showroom (and your catalog or other sales materials), you might be missing out on an opportunity to help recoup revenue being lost to cuts, caps and competitive bidding.
- By Joseph Duffy
- Apr 01, 2012
Provider Marketing:
Perhaps slow to adapt, HME is starting to see the importance of engaging customers using social media tools.
- By Joseph Duffy
- Mar 22, 2012
Business Solutions
With each new industry cut or cap, providers fi nd it harder to keep and create customers. We examine how providers can implement a marketing strategy that will help them keep and create customers in good times and in bad.
- By Joseph Duffy
- Mar 13, 2012
How Seeley Medical shaped a solid branding strategy — and why you should, too.
- By Joseph Duffy
- Mar 01, 2012
Observation Deck
Sharing the Positive Story the HME Industry Has to Tell.
- By Cara C. Bachenheimer
- Oct 01, 2011
Observation Deck
In our challenging business environment, it is not only practical to take full advantage of available online tools, it is essential.
- By Kirsten DeLay
- Aug 01, 2011
Problem Solvers
Referral partners have come to depend on HMEs to ensure positive outcomes in the homecare setting. That said, the game has changed.
- By David Kopf
- Jun 01, 2011
Partnership seeks to create educational opportunities.
- By Joseph Duffy
- Apr 18, 2011
Editor's Note
Providers need to reach out to partners, patients — now.
- By David Kopf
- Mar 24, 2011
Industry sales and marketing expert Ty Bello releases book of business insights learned form his mother.
- By David Kopf
- Feb 24, 2011