Business Solutions
Like a speeding racecar, the value cash sales offers for bolstering the bottom line gathers momentum with every second. We offer 12 techniques retail veterans and newbies alike can use to rev up their revenue.
- By David Kopf
- Oct 01, 2014
Business Solutions
As providers broaden their sources of reimbursement and revenue, they face a learning curve in terms of how they are going to create and disseminate marketing messages that will resonate with these disparate sets of clients. One-size marketing does not fi t, and providers need help. Fortunately, DME manufacturers offer an array of marketing support services that lend a hand.
- By David Kopf
- Sep 01, 2014
The 2014 HME Handbook: Retail
While retail sales offer an opportunity to drive revenue through a provider’s existing customer base, as well as new clients, providers must take every opportunity to develop and deploy retail sales and marketing campaigns that will inspire patients and clients to come to their retail stores and visit their online storefronts in order to purchase DME on a retail basis.
Observation Deck
Understanding how consumers of HME behave online will help shape a winning sales strategy.
- By Dennis Olsen
- Dec 01, 2013
Editor's Note
Providers should take every opportunity to develop and deploy retail sales and marketing campaigns. A good example would be Bath Safety Month coming up in January.
- By David Kopf
- Nov 20, 2013
Editor's Note
- By David Kopf
- Nov 01, 2013
Industry Newsmaker
As president of sales and leadership consulting firm Team@Work, Ty Bello founded his business more than a decade ago to help HME provider businesses increase their organizational, management, sales and marketing effectiveness. How has his approach changed with the industry and technology?
- By David Kopf
- Aug 01, 2013
Business Solutions
HME providers know the senior marketplace cold. But, as providers continue to explore ways they can expand and diversify their revenue sources, could they better leverage that knowledge to expand into opportunities in the senior care marketplace?
- By David Kopf
- Aug 01, 2013
Problem Solvers
Cash sales is a must for survival- and success-minded providers alike, but they have to develop a solid marketing strategy. What are some key considerations?
- By Cindy Horbrook
- Aug 01, 2013
Industry Newsmaker
HME sales training expert Ty Bello and training firm Team@Work’s HME sales coaching approach both evolve with industry changes and technology innovations.
- By David Kopf
- Jun 06, 2013
The 2013 HME Handbook: Training
Increasing diabetes and cardiovascular disease patient populations will push need for systems, services.
- By David Kopf
- Apr 18, 2013
Provider Strategy
The pharmaceutical industry is cutting out the lunches for doctors. Should HME sales pros do likewise?
HME sales coach and educator Ty Bello, founder and president of Team @ Work, offers four tips for HME providers about to convince staff to beless tentative about sales.
Observation Deck
Some motherly advice that can benefit any home medical equipment sales professional.
Medtrade pre-show sessions focus on sharpening HMEs’ strategic selling skills.
- By David Kopf
- Oct 04, 2012
Provider Strategy:
The importance of leveraging your data, reports in order to drive increased sales.
Provider Strategy:
The importance of leveraging your data, reports in order to drive increased sales.
Problem Solvers
HME is starting to see the importance of engaging customers using social media tools.
- By Joseph Duffy
- Jun 01, 2012
Service offers various online tools to help providers market, sell via the web.
- By David Kopf
- May 16, 2012