Products & Technology
Providers are increasingly reaching out to new markets as they hunt for new revenue opportunities, such as in-store retail, e-commerce, facilities-based care, and private payer. We examine how providers can use the data they collect to construct and disseminate effective marketing messages that will win those new customers.
- By Joseph Duffy
- Feb 01, 2018
Accelerate your urological business with these four sales strategies.
- By Lisa Wells
- Jan 05, 2018
Editor's Note
Pharmacies can set themselves apart by becoming a resource to their customers.
- By David Kopf
- Apr 01, 2017
HME Retail Solutions
Retail sales success hinges on HME providers coming up with the right blend of traditional and online marketing strategies.
- By Joseph Duffy
- Mar 01, 2017
Observation Deck
A family emergency demonstrates how HME provider businesses can play a vital and ongoing role in patients' lives, if they treat the relationship right.
- By David Baxter
- Feb 01, 2017
DME Pharmacy
Like an experienced chef testing a new recipe, pharmacies adding DME products to their retail mix might not have the same degree of familiarity with DME items as they do with typical pharmacy products. We talk to some experts to get their insights.
- By Joseph Duffy
- Dec 01, 2016
Observation Deck
Many providers might have their online marketing and social media strategies backwards. What's the right approach to effective online branding?
In the same way that providers must get clever in terms of targeting new retail sales niches, such as orthopedic products, they must also get clever about how they market their retail business.
- By David Kopf
- Sep 01, 2015
Editor's Note
Pursuing retail sales has helped providers to think creatively and be open minded. And when it comes down to thinking creatively, that mean providers must explore new market opportunities.
- By David Kopf
- Sep 01, 2015
Business Solutions
Today's healthcare market is focused on driving down costs while improving outcomes. Concurrently, information technology has given providers reams of patient data. How can providers use this data to advance in the new healthcare landscape?
- By David Kopf
- Aug 01, 2015
Company’s customer relationship management is designed specifically for the post-acute care market.
- By David Kopf
- Jun 04, 2015
2015 HME Handbook
A showroom must feel inviting, comfortable, and in a way, empowering. Retail customers want options, information and a range of solutions that can help make an informed purchase, and above all, they want to feel like they are in charge. Providers can create a showroom that instils all these components of the retail experience.
Provider Strategy
The business of LinkedIn is building business. How can HME professionals leverage this powerful tool to advance their businesses as well as careers?
- By Jennifer Heller
- Apr 01, 2015
Provider Strategy
How to find, train and give employees the tools to excel at running your retail business.
- By Rob Baumhover
- Mar 01, 2015
Business Solutions
Providers across the industry have been breaking into retail sales, but they can’t truly become a cash sales success story until they have created a showroom that can do the selling for them. What goes into creating the right retail sales space? From site selection, to signage, to displays, we interview experts to examine what providers need to do to create a winning retail showroom.
- By David Kopf
- Feb 01, 2015
Observation Deck
Over the next year, many providers will consider moving away from a predominantly Medicare-based business model to a more integrated approach. To navigate 2015’s rapidly changing landscape, providers must think differently about how they run their business. Here are five solid, strategic approaches to a fruitful 2015.
- By Chris Watson
- Feb 01, 2015
2015 Preview
As HME businesses continue to drive new revenue in 2015, the New Year also brings some serious challenges. We explore the solutions and opportunities in this year's list.
- By David Kopf
- Jan 01, 2015
Business Solutions
- By Joseph Duffy
- Nov 01, 2014
Problem Solvers
Providers have been rapidly pushing into retail sales to drive revenue in the face of declining Medicare and private payor reimbursement. But retail has a culture and a “feel” all its own. How can providers can create “retail experience” that will get customers and patients to buy?
- By David Kopf
- Nov 01, 2014
Respiratory Retail
As oxygen providers seek to reinvigorate their revenues, they are giving a second thought to the value cash customers bring to the table.
- By Joseph Duffy
- Oct 01, 2014