Sleep
Software Solution Automates Resupply
IVR tools help Brightree billing and management features incorporate automated telephone campaigns.
Brightree’s new Interactive Voice incorporates IVR technology that turns Brightree’s billing and management platform into a way to enable automated telephone campaigns to patients. Using a software solution such as Brightree’s to automatically call eligible patients for resupply orders, providers can cost eff ectively manage compliance, improve clinical outcomes, and grow your resupply business.
“Providers these days are looking for every opportunity to not only maximize efficiencies, but also to cost effectively grow their business,” says Chris Watson, Chief Marketing Officer of Brightree. “Margins are getting smaller, but the number of patients is increasing. So, having the right software is imperative when considering a massive undertaking such as making phone calls to thousands of patients to check compliance and help them replenish supplies.”
Brightree integrates its core billing and business management system used by providers with automated IVR capabilities so that a provider can configure a campaign, set it to run, and automatically connect with patients and process sales orders for resupplies. A software system such as Brightree Interactive Voice has the intelligence to check eligibility, for example, and call the right patient at the right time changes the game when it comes to OSA replenishment programs. It’s much more efficient and effective to interact with patients using automation for resupplies, while also bringing patients with other needs to the attention of clinical staff .
“During the first 90 days, providers educate their patients about the products they are using and the items that need to be regularly replaced,” Watson says. “Providers should maximize every opportunity to offer a patient the option to order a resupply item.”
Using Brightree’s automated patient contact management system, the provider can define resupply campaigns based on a payor’s reimbursement criteria. As soon patients are eligible for a resupply, they are placed in a contact campaign and called to ask if they are compliant with therapy; if they have any issues that require therapist to call; and offered eligible resupply items.
“Providers can’t spend massive amounts of time creating reports, analyzing reports, calling for patient eligibility status, and then finally conducting a resupply campaign,” she says. “All of this effort quickly eats into their margins. Focusing resources where they have the greatest effect is the most powerful tool a provider can use to sell and grow their resupply business. The right patient contact management system will contact the majority of your patient base to introduce products and process orders for resupply, while allowing your valuable clinical staff to respond to the patients who need human-to-human interaction.”
This article originally appeared in the Respiratory & Sleep Management April 2012 issue of HME Business.