Essentially Women

Lily

Mother-baby program helps providers serve growing women's care niche

Member service group Essentially Women (EW), a division of VGM & Associates for providers specializing in women’s health, is offering Lily, a new mother-baby program designed to help providers better serve women in this fast-growing niche. Lily focuses on helping members support mothers and babies in all stages of motherhood, from pregnancy to new mothers and beyond, according to EW. The program offers products, services, and solutions to help members support moms. Resources include thought leadership, education and training, and discount programs. Leading vendor partners of EW are also involved in the program.