Sales & Marketing


HME and Consumer Financing Options

Supporting consumer credit plays a key role in retail sales. What do providers need to know to support healthcare-specific credit cards — and reap the benefits?

Observation Deck

Being Social in the New Normal

The COVID-19 crisis has forced us to adopt a set of new phrases and behaviors into our daily lives, but we can still do things to strengthen our lasting relationships with patients, caregivers, referrals, coworkers and all the people in our lives.

The Spiro Merger: The Best of Both Worlds

A Q&A with the three HME business leaders that formed the recently announced Spiro brand to get a deeper look at what motivated the merger, their branding, technology approach and strategy for serving their New England markets.

playmaker health

New PlayMaker Health Report Details Hospice and Home Health Market Trends

The Q3 2019 report finds that the median length of stay for hospice patients is 16 days, while 60 percent of home health referrals come from community sources.

using a tablet

Online Presence

Go Google Yourself!

Your pharmacy's marketing success may depend on taking control of your online presence — even if you didn't know you have one.

COVID-19 Protocols, Practices Quickly Emerging in HME Industry

Across the country, providers of varying care categories and business models are developing best practices and common protocols for sales, patient visits, deliveries, telehealth, referrals relations and operations, according to survey interviews.

Chiropractors and Pain Management Services

Chiropractors are an important secondary referral source for providers of pain management products. What do you need to know before reaching out to them?

Observation Deck

It's Time to Move on

Providers have known for a long time that competitive bidding would spell the end of big public payer profits. So why keep pining for the past?

Provider Strategy

The Pace of Your Success

The four elements central in your HME business's performance.

Sidebar

Retail Metrics Worth Monitoring

Retail mobility providers need to measure their performance. Here are some great indicators to track.



HMEB Podcast: Zip Code Changes and CRT Opportunities

Episode 010 of the HME Business talks to experts about funding implications of CMS’s reclassification of multiple rural and non-bid zip codes, as well as sales opportunities for HME providers in the CRT market.

man watering plant

Business Solutions

Ideas for Growth

Providing respiratory products and services continues to be a business beset by declining reimbursement. We interviewed several experts who offered up more than 30 pro-tips to help oxygen providers add revenue and widen margins.

Problem Solvers

Next-Level Referral Management

Providers need to ditch the old spreadsheet and tap into the tools offered by HME software to manage their referral partnerships.

Prochant Releases HME Metrics Whitepaper

‘Are You Tracking the Right Metrics?’ examines differences between HME metrics and KPIs and how providers can leverage KPIs to improve their profitability.

PlayMaker Health, Team@Work Partner for Professional Services

Sales and management consulting firm will provide business development training and strategic support to HME software company’s Health Partner Program.

First Episode of HMEB Podcast Now Available

Pilot episode marks first installment of HMEB’s new podcast service for the industry; features info on a reader survey and expert HME sales strategy insights.

Observation Deck

Your Strategic Sales Growth Plan

Most sales growth plans fail. Here are three steps any provider can take to implement a winning sales strategy.

New Edition of HME Sales Book Offers New Insights

‘25 Sales Tips You Can Learn From Your Mother’ now includes new lessons and features from sales coach Ty Bello.

eCommerce

Products & Technology

10 E-Commerce Winners

Providers face two pivotal trends: retail sales and a growing volume of online HME purchases. For providers looking to capitalize on the expanding e-commerce market for HME, we profile 10 categories that are performing the best and round up some of the latest offerings in those categories.

PlayMaker Health Makes Strategic Post-Acute Acquisition

Buy of market intelligence company viaDirect should help PlayMaker refine its CRM and sales management solutions.

HME and Consumer Financing Options Podcast

Subscribe to e-Source

HME Business' free email newsletter keeping you up-to-date and informed.

I agree to this site's Privacy Policy