Motivo Completes Series A Funding

Company reaches $4.8 million goal to develop and scale in-house manufacturing of its unique walkers.

• By David Kopf
• Jun 07, 2018

Walker manufacturer Motivo Inc. has completed a $950,000 Series A round of financing led by local Wisconsin-based investor and former CEO of Mortara Instrument, Justin Mortara.

The latest investment brings Motivo’s total funding to $4.8 million, derived primarily from individual investors, as well as Wisconsin Economic Development Corporation and Milwaukee Economic Development Corporation business development loans.

Motivo co-founder Jeremy Knopow said the funding will help the company scale up its in-house manufacturing, as well as support the national launch of its 2018 Motivo Tour Walker. The Tour, which won a 2014 HME Business New Product of the Year award, takes a different approach to walkers by having the users walk upright, inside the walker, rather than following behind.

“With this Series A complete, our team has been able to scale up manufacturing with new equipment, hire new employees and has allowed us to solidify our go-to-market strategy for the national launch of the new 2018 Tour this summer,” he said.

“The Tour is a solution to a real issue that impacts so many, and I’m pleased to lend my support to assist in developing the scale and reach this solution deserves,” investor Mortara added.